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Esports Business: Developments in South East Asia in June 2020

In Southeast Asia, mobile sports titles continue in the lead in June, while the VALORANT launch has also created new opportunities for the region. According to esports insider in partnership with AFK Gaming, these are the main headlines from June.


Xiaomi Partners Bigetron Esports

Bigetron Esports has just announced a smartphone company sponsorship deal with Xiaomi. Bigetron is one of the most successful organizations in the region and the current champion of the Internet Mobile PUBG.

The organization has a presence in Thailand and the areas PUBG Internet, Free Fire, Mobile Legends: Bang Bang, and Duty Call: Mobile.

Toyota motors partners ONE Esports for online racing tournament

The GR Supra GT Cup Asia 2020 has been revealed by Southeast Asian tournament organizer ONE Esports in Partnership with Toyota Motors Asia Pacific.

The program would include the top players from the city in a tournament series for Gran Turismo. Several Asian countries will be participating in the series. Local Toyota dealers will then participate in the Local Final. Toyota Gazoo Racing, the motorsport arm of the corporation, will be actively involved in the competition. In recent years, the actual car GR Supra has been improved by data from these competitions.


Official National Esports Platform to be created by MESF/Dynasty Esports Partnership

The Malaysian Electronic Sports Federation has announced a strategic alliance of five years with Dynasty Esports Private Limited.

The cooperation aims to create an active forum to manage and control Malaysia’s ecosystem of sports. The platform provides free open source event management, a player participating, registration of the tournament, player protection guidance, registration of sports center, local sports news, registration for national sports athletes, and more.

The first esport leaderboard and ranking system of the world will include Malaysians in the respective games, and the national esports calendar will consist of both sporting competitions in the nation and international sports featuring Malaysian athletes.

However, MESF is soon to build a national league program to include sporting game titles in Malaysia ‘s platforms such as the PC, console, Phone, Racing Simulator, and VR. The program is in line with the ‘Strategic eSports Growth Strategy,’ initiated last year by the Ministry of Youth and Sports.


League of Legends Pacific Champion’s to be Spearheaded by Riot Games/CTBC Bank Partnership

The three-year arrangement will provide for improvements in production volumes and quantities and allow operations to extend beyond Taiwan through the integration of broadcasting services at Bangkok and Singapore. Riot Games and CTBC Bank have announced the League of Legends Pacific Championship Series (PCS) support partnership. The collaboration aims to boost the interaction of players and fans and promote wide-ranging involvement and outreach.

Chris Tran, Southeast Asia Head of Sports, asserted that the dedication of the CTBC to honesty, creativity, and customer satisfaction resonates with the guiding values of the PCS directly. He also spoke about the relationship. Stating that their relationship is ground-breaking and gives their fans real and long-term value, and they are excited to work with them. The future of the League of Legends sports could no longer be more optimistic in the area.

In September 2019, the PCS was first revealed as a merger between the Legends Master Series (LMS) and the Legends Southeast Asia Tour (LST). The PCS runs alongside Garena, the official publisher of the Southeast Asian League of Legends, via Riot Games and FunPlus Esports.

James Chen, CTBC Bank President, explained how the company uses esport to understand its gaming audience that the world gaming industry has expanded rapidly, which is one of the key ways in which younger consumers and their needs can be more understood. During the past few years, according to him, they are motivated to launch products and services, such as pay-line credit cards and a new online bank platform and mobile app. They are also dedicated to innovation and technology.


Thai PUBG Champions, Illuminate, Transferred to New Owners

Illuminate the Murder, reigning Thai PUBG Mobile Champions, move into another home after the group was moved to a new owner by their former owners. The new squad, Valdus Esports, is owned by Pongsakorn Phromthet, a private investor. Illuminate has grown its reputation in the PC version of PUBG and is an established Team in Thailand. This is one of the few teams which continues to support the scene, given the fact that many organizations have retired.



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