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Some of the new kicks gracing the N.B.A. bubble

As we all remember, some of the most iconic themes, as well as launches in the All-star Weekend history, stormed Orlando, Florida, with the N.B.A. Some brands had already jumped on this some 16 months ahead of time to make grand plans for the 2012 event; we remember Nike’s very detailed “Galaxy” collection which was to celebrate the region’s NASA space center at Cape Canaveral that was getting them more than their retail price at the time on the resale market.


Nike Basketball vs. Jordan Brand

There are going to be a lot of changes this time around. As a result of the coronavirus pandemic and the restrictions and closures that came along with it, companies are facing some major factory delays in Asia continuously. However, the N.B.A.’s tarrying regular-season schedule’s sliding calendar has made it possible for a variety of shifts in the launch timelines and marketing strategies across the industry.

Among all the 22 teams to appear in the N.B.A.’s Florida restart, Nike Inc. expects more than 77% representation, and this is between Nike Basketball and Jordan Brand. Nike is looking at an eight-year, $1 billion contracts to design, put together and make provisions for uniforms, casual and warm-up apparels for all the teams in the N.B.A. With the delay in the season by five months, the timeline for the new July through October will pave the way for several debuts for players for their up and coming fall signature models.

Thirteen out of the total of eighteen current league players who have their signature shoes are very likely to be active in the games. Teammates of the Brooklyn nets and other Nike headliners Kevin Durant and Kyrie Irving are both on the side for this one as a result of injuries sustained while Klay Thompson, Derrick Rose, and Stephen Curry as well as their respective franchises. Golden state warriors and Detroit Pistons both failed to qualify for Orlando, Florida.

As the N.B.A. is set to put on quite a show this summer, the late-august window is going to be one bittersweet and an emotional moment for fans, Nike, and players. The late Kobe Bryant’s birthday that should have been on August 23, which is likely to land towards the ending of the N.B.A.’s quarterfinals playoffs series. There are high expectations for Nike, some of which are the celebration of Kobe Bryant’s Lakers’ jersey number and the launch of signature sneakers for the very first time since the death of Kobe Bryant in January.


Which players wear which brand?

Almost 325 league players on board are expected to return to play, however, here are the top kicks that would headline the upcoming models and also launch each of their respective brands in Florida as the games get underway.


  1. LeBron James: Nike LeBron 17 – Alongside his impeccable skill to lead the Los Angeles Lakers to the very top of the Western Conference during his 17th season, he also went on to score the longest consecutive signature series for active players in the League’s history. LeBron James has plans of coming to the court with a combo of both subdued and vibrant editions of LeBron 17 throughout this regular season, and he will be wearing his 17th model in low and high top looks both during the N.B.A.’s 8th seeding games. There will be a surprise for the unstoppable start of the playoffs.


  1. Giannis Antetokounmpo: Nike zoom freak 1 & 2 – So far, Giannis Antetokounmpo wore 29 different versions of hid elongated and reversed Swoosh design at least eight more times. The “Greek Freak” is also set to unveil the low-cut and sleek second sneaker as the playoffs get closer to Florida.


  1. Paul George: Nike PG 4 – George has come a long way to his fourth signature model where he took aa shift away from his early multipaneled and strapped affixed silhouettes, settling for a zipper-shrouded and simplified appearance instead. It has an open canvas design that has resulted in a loud graphic splashes collaboration with a great fit that will boost his game on the floor.

Other iconic themes you should expect to see are;


  • Russell Westbrook: Jordan Why.Not Zer0.3 SE
  • Jayson Tatum, Rui Hachimura, Zion Williamson: Air Jordan 34 PE
  • Luka Doncic: Jumpman Diamond Low PE



  • Joel Embiid: Embiid 1



  • Donovan Mitchell: D.O.N. Issue 2
  • James Harden: Harden Vol.4
  • Damian Lillard: Dame 6



Aaron Gordon: 361 Degrees Zen 00re



  • Deandre Ayton, Rudy Gay, Kyle Kuzma, and others: “TREVOR PROJECT” sky dreamer



  • Kawhi Leonard: New balance the Kwahi 1
  • Dejounte Murray, Darius Bazley: OMN1S “FIRST LIGHT.”



Ja Morant (and others)




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